Case Studies and Experience

Experience

We have extensive healthcare marketplace experience, with first-hand pharmaceutical, hospital and consumer know-how. We have direct experience in selling, marketing, promoting and building business partnerships in the private and public sectors. Additionally, we have a passion for e-health and the appropriate application of technology to the health sector's business needs. Through our vast backgrounds, we provide a comprehensive, multi-dimensional approach to the issues and opportunities in all sectors of health care.

Strategic and Marketing Plans:

• Studied the environment and the competitive context
• Interviewed both internal and external stakeholders
• Explored the 'inner workings' of the system, the cost drivers and the potential paths to success
• Recommended the business strategy and the implementation plan

Hospitals:

• Staff recruitment and retention
• P&T and MAC Committees
• Management of hospital cost drivers
• CFO priorities and negotiations
• Program funding vs. functional funding
• Global budgets vs. case-based budgeting
• Bed costing vs. LOS/ALC incentives

Identify More Patients:

• Distribute disease information
• Direct interested, health-aware consumers to a 1-800#
• Trained professionals answer questions & provide info
• Referrals provided to local, trained physicians

Physician Education and Patient Screening:

• Review the literature to identify best practices
• Identify appropriate screening criteria for patients
• Improve diagnostic capabilities
• Physicians learn about their own practice standards

Development and implementation of comprehensive external funding strategies:

• Public relations and political initiatives
• Physician involvement
• Patient awareness and funder education
• Negotiations and partnerships
• Mobilize internal and external stakeholders

e-Health:

• Comprehensive review and analysis of Home Telehealth
• Development of an industry-wide White Paper
• Electronic Health Records
• Patient Wait List Systems